• Separates content protection from rights management and conditional access
• Keeps content encrypted until final rendering
• Defines rights in a standard tamper-resistant license
• Issues each device with a unique device certificate
• Allows network operators to entitle each device with multiple network operator certificates

Digital content... it's everywhere!

Digital technology has turned the vision of on-demand content into a reality. With high quality content being so easily transferable, digital content can be enjoyed anytime and anywhere - on TV, DVR, DVD or portable devices.

To ensure that simple and flexible content usage models can be effectively implemented, the industry needs a content protection standard that reflects the needs of all its players:

Content providers want to protect their intellectual property rights against unauthorized redistribution while providing business models that encourage consumption in a secure chain of trust.

CA/DRM vendors want to ensure that the content rights and usage terms defined by their systems are applied to all connected devices in the home network

Device manufacturers and chip vendors seek an open, low cost solution that promotes device interoperability and a level playing field for competition.

Network operators want to maintain their networks' integrity while ensuring that their consumers can enjoy content on as many connected and unconnected devices as possible.

Content protection... everywhere!

SVP is an open technology specification for protecting digital video content. Applying the SVP specification to any standard video processor turns it into an SVP-compliant video processor that can protect digital content end-to-end.

SVP is unique because it protects the content itself rather than the physical link between devices. It is also interoperable with other content protection solutions as each SVP device receives content usage rights from the last element in the chain.

A hardware-based solution, the SVP enhances security while making it easy and economical to standardize. An SVP-compliant chip can be embedded in any digital device that has a video processor, with no need for customization for different types or models. These include:

• Thin client set-top boxes
• Home networks
• High definition digital TVs
• DVRs (fixed and portable)
• PDAs
• Mobile phones
• PCs
• Movie-on-a-key
• Removable drives

With SVP-compliant digital devices in the market, content owners and operators can ensure their content content is protected anywhere and so enjoy extend market reach.

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